Choose the Right Business Before You Commit
Structured guidance to help you identify a business that fits your skills, interests, and goals — without rushing into funding, scaling, or the wrong idea.
Many people start businesses reactively: chasing trends, copying others, or jumping into ideas that do not actually fit them.
The Path is designed to help you make this decision deliberately.
Who The Path Is For
This includes:
- Professionals thinking about leaving a job
- First-time founders unsure which idea to pursue
- People with many interests but no clear direction
- Founders who want clarity before investing time or money
You do not need:
- A business plan
- Funding
- A startup idea already chosen
How The Path Works
The Path helps you answer one core question
“What kind of business actually makes sense for me?”
We do this in three steps 👇
01
Understand Yourself
Clarify your skills, interests, experience, and risk tolerance.
02
Explore Viable Business Models
Not all businesses require the same lifestyle, capital, or personality.
Explore real business categories and models — not just vague ideas.
03
Choose Deliberately
Instead of rushing, you evaluate tradeoffs and choose a direction that aligns with how you actually want to work and live.
Core Tools to Help You Decide
Optional Next Steps (Only After You Have Clarity)
Once you have identified a direction, some people want structured guidance to move forward.
These programs are optional, not required.
Choose the Best Business for You (for Innovators)
Explore your knowledge, interests, skills, risk tolerance, and business types to finalize your direction and begin forming an action plan.
Break Out of Your Job Now (for Innovators)
For professionals who are ready to transition intentionally — without burning bridges or rushing into the wrong startup.
You Do Not Need Funding to Use The Path
The Path is intentionally pre-funding.
The goal is to choose a business that:
- Fits you
- Can realistically work
- Leaves options open later
Guidance You Can Trust
Colleen Spiegel, Ph.D.
With over 24 years of experience, Dr. Spiegel has helped founders across science, engineering, and professional services evaluate business ideas, funding paths, and early-stage decisions.
Her role in The Path is not to push you toward a specific outcome — but to help you see patterns, tradeoffs, and consequences clearly before you commit.
Insights on Choosing the Right Business
We publish articles focused specifically on business selection, decision-making, and early-stage clarity.
Free Resources to Help You Think Clearly
Get free ebooks designed to help you:
- Clarify your direction
- Set meaningful goals
- Move forward deliberately
No hype. No pressure. Unsubscribe anytime.
Free ebooks
01. Start with Purpose: Aligning Your Mission & Your Goals:
02. Find Your Path:
03. Get it Done! Goals-Action-Time:
- You can unsubscribe at any time and your information is kept 100% confidential and never sold.