However, spending some time and effort on your unique value proposition (UVP) will give you clarity on how to market your business, elaborate on special features, and separate you from your competitors. If you are developing a new product, it will also help you to break into a preliminary market. Determining your UVP will help you to figure out why customers would buy from your business. If you are looking for grants or investors, determining the UVP is critical to obtain funding.